Chasewater Light Railway & Museum Company (hereafter referred to as Chasewater Railway) collects information from our website users at several different points on our website. We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

This privacy statement discloses the privacy practices for This privacy notice applies solely to information collected by this website. It will notify you of the following:

  • What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.

  • What choices are available to you regarding the use of your data.

  • The security procedures in place to protect the misuse of your information.

  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfil your request.

Other than for specific purposes as agreed with the user, the information that is collected through this website is used for analysis purposes only.

What Sources of Information do you Receive?

  • Email Newsletter Subscribers – Should a user of the website subscriber to the Chasewater Railway (Email) Newsletter then their name and email address is stored in a database for use in sending future Email Newsletters.

  • Email Contact Form -The Contact form on the website converts the details entered into an email which is sent to our office to be dealt with. No details are stored on the website and/or web server and the information provided is only used for providing a response to the enquiry.

  • Cookies – These are small files that are placed on a user’s computer for specific purposes regarding maintenance and analysis of the website – our website uses Google Analytics to provide website traffic data and they use specific cookies which are listed further down this Privacy Policy.

  • Log Files – When you access a page from the site’s web server, the server automatically collects some information about your system, including your IP address – they do not contain any personal information, the data consists of details of what resources were accessed (pages viewed etc.) and times/dates of access. These log files are held securely on the web server itself in a UK data centre.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

  • To personalise your experience – Your information helps us to better respond to your individual needs

  • To improve our website – We continually strive to improve our website offerings based on the information and feedback we receive from you

  • To improve customer service – Your information helps us to more effectively respond to your customer service requests and support needs

  • To send periodic emails – If you have subscribed to our email Newsletters your details will not be shared with third parties and only used by us for providing occasional Chasewater Railway news, updates or service information, etc. Each email will have an ‘unsubscribe’ link at the bottom which, when clicked, will remove you from the Newsletter list and you will no longer receive promotional emails from us. Alternatively, you can request removal from the Newsletter list by requesting removal by email to

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

The servers housing the website and the Email Newsletter systems are firewall protected and monitored by engineers 24/7 in a UK data centre.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

Occasionally, at our discretion, we may include or offer third party products, resources or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Online Enquiry Form

Chasewater Railway ask for personal information from the user on our enquiry form. Information gathered through this form via email will be held in a database at our offices and may be used periodically to assist in the various marketing activities of Stourbridge Navigation Trust. A data retention policy re: keeping emails is in operation to ensure compliance with GDPR. We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. We do not currently provide or share your information with other third parties.


We use “cookies” on this website. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. Cookies also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.

Globally and in the European Union member states Google sets the following cookies:

  • utma Cookie – A persistent cookie – this remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

  • utmb Cookie & utmc Cookie – These cookies work in tandem to calculate visit length. Google utmb cookie demarks the exact arrival time, then Google utmc registers the precise exit time of the user. Because utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie utmc expires. Given utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.

  • utmz Cookie – Cookie utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

  • utmv Cookie – Google utmv Cookie lasts “forever”. It is a persistent cookie. It is used for segmentation, data experimentation and the utmv works hand in hand with the utmz cookie to improve cookie targeting capabilities.”

Online Privacy Protection Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with Online Privacy Protection. We therefore will not distribute your personal information to outside parties without your consent.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, resources and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website at and not to information collected offline.

Your Consent

By using our site, you consent to the terms of this Privacy Policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 1st June 2018

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Chasewater Railway
Chasewater Country Park
Brownhills West Station
Pool Lane (Off the A5)


Telephone. 01543 452 623